Whether it's a well-known supermarket or a smaller chain, preparing goods for shelving is an essential step for any sales professional. RollsRapides can help you choose your shelving equipment, and also rent storage and handling equipment. Don't hesitate to contact us for more information and a personalized quote.
What is shelving?
For sales professionals, shelving is generally defined as the commercial placement of a product in a dedicated sales area. In other words, the store arranges its items in such a way that they are immediately spotted and purchased by its customers.
Shelving is a long and tedious job. The employees assigned to this task have to be patient and hard-working in order to carry out this repetitive and tiring daily presentation on the shelves.
In addition, they must first carry out extensive stock preparation in the storeroom. After receiving the products and checking their conformity, employees must put them away in the storeroom, rotating the stock. They then have to prepare, label and lock the items, and finally restock the shelves.
Why is shelving essential for a store?
The salesperson's main objective is to optimize the sale of his products. He or she must therefore seek to present them in such a way that each item appears to the customer to be attractive, easy to access and coherent within the sales area.
Customers want to be able to buy products quickly. The store's installation must therefore enable them to compare the prices, options and advantages of each competing brand, without having to make countless trips back and forth through the aisles. Indeed, if he wants to compare different brands of pasta, for example, they might as well be arranged together. There would be no added value for him or the store if another type of food were inserted in the middle of the aisle.
Likewise, the location chosen must allow each customer to help themselves freely. A location too high up, for example, would be detrimental, as the majority of buyers would prefer to move on, rather than go in search of an employee with a stepladder...
Is it possible to train as a shelving assistant?
Appropriate training for self-service or department staff can help a store to optimize the sale of its merchandise while improving the skills of its employees. Such training courses are generally included in school courses leading to sales and commerce diplomas.
The CAP for multi-skilled retail staff, CAP for multi-specialty retail staff and CAP for greengrocers
These three courses are available from the third year of secondary school, and enable students to learn, among other things, how to manage food and non-food goods (product ordering, procurement, receiving, stocking shelves). You'll also learn how to assist customers with their purchases, run a cash register and take care of stock.
On completion of this certification, the candidate obtains a level 3 qualification.
The "Mention Complémentaire" (MC) specialized food salesperson
For those who have been working in a sector close to sales or shelving for at least three years, it is also possible to obtain (even without a CAP) a one-year training course entitled MC vendeur spécialisé en alimentation.
This diploma provides training in shelving articles for food stores, and enables you to understand and ensure the positioning and, above all, the presentation of food products.
