In a retail store, the correct arrangement of the various products on the shelves is an important aspect.
This helps ensure optimum visibility of products to customers, and boosts sales. To present your products in an attractive and relevant way, you need to apply efficient and effective shelving techniques. Here's how to do it effectively.
Set up a purchasing path
When displaying your products in-store, it's important to create a shopping path. This is a path through which the customer can move to see the different products on offer. With this in mind, it's a good idea to place the most popular products as far from the entrance as possible.
This way, customers don't just buy the product they want and go home. The purchase path, with its clearly defined orientation displays, will encourage them to buy other, less sought-after items. A highly effective shelving technique to boost your sales.
Visual shelving
When shelving your products in-store, it's also crucial to ensure the best possible visibility. This means that your various shelves must be aesthetically pleasing, with optimum visual consistency for customers.
Products should be arranged by category and model, according to various criteria. This facilitates information processing and product distribution. Make sure you differentiate new products from existing ones by using efficient marking.
Create product combinations
To boost your sales as an in-store product distributor, product combinations are highly effective. Known as "cross-merchandising", this shelving method consists of offering an item outside its usual positioning, and placing it close to a product with which it complements well.
To create the best product combinations, shelving specialists need to put themselves in the consumers' shoes. You could, for example, place shirts next to ties, or paintbrushes next to pots of paint, etc.
Positioning products near checkouts
In a company store, the area next to the cash registers is a strategic place to optimize. It is therefore important to stock products as close as possible to this sales area, known as the "hot zone".
The products positioned in this area enjoy high margins and are more likely to attract impulse purchases from customers. This is where you'll place, for example, products on special offer, low-priced items, accessories, confectionery and so on.
Rely on point-of-sale advertising (POS)
In a store selling products, many purchases are made on impulse. That's why it's so important to use the right communication tools for shelf display, especially point-of-sale advertising (POS).
This approach involves visual communication to influence the customer to buy one or more products on the shelf. POP involves a very specific shelving technique, using a variety of product displays. POP also involves the spatial organization of your shelves: horizontally or vertically.
