Shelving involves stocking the supermarket shelf using techniques that meet the requirements of customers and retailers, while promoting brand manufacturers.
The importance of shelving
Successful shelving is essential to ensure an optimal experience for customers who come to the store to shop. Regular stocking of shelves by employees keeps stock shortages to a minimum. An empty or untidy shelf will frustrate customers and give them a negative image of the supermarket and customer service.
As shelves are limited, the placement of food products is generally decided by the retailer, so that the brands the customer is looking for are visible and easily accessible. An employee is then responsible for arranging the products according to the store's instructions. Here are a few tips for supermarket shelving that will help optimize both team productivity and customer satisfaction.
Depot
Unpacking is the practice of placing Pallet boxes in front of the products. This facilitates the shelving of food products and saves time. If the product is placed at the other end of the shelf, the employee is not forced to make multiple trips back and forth between the Pallet and the end of the shelf to put the products away. De-stacking is also very practical for new employees who don't yet know the position of each food product.
Facing
Facing is the number of products directly facing the consumer on one or more levels. The aim of facing is to attract the customer's eye by presenting food products in the most attractive way possible. This marketing technique is essential for optimizing product sales and promoting the brands offered by the supermarket.
The aim is to make the different ranges of food products available visible in a coherent way to facilitate the customer journey. You can also use branding to highlight new products and differentiate them from existing ones. In addition to unpacking, the employee must also do the facing as he arranges the food products on the shelf, in order to increase efficiency.
Checking dates
There's an extra task for the fresh produce department employee before the store opens: checking the dates. This is a tedious task that should not be overlooked, as it is a decisive factor of confidence for the customer. Not only does the sale of out-of-date food products on the shelves affect the store's reputation, but it can also have considerable consequences for customers' health.
Additional tips
Good organization is the key to successful shelving. Limiting the number of back-and-forth trips and anticipating orders saves time. Employee productivity relies on the application of these techniques, to limit fatigue and make themselves available to the customer. The aim is to offer a pleasant experience and build customer loyalty, while optimizing team productivity.
