Transforming a simple website into a veritable virtual showcase - that's what shelving is all about. "From improving the user experience to increasing sales and effectively managing inventory, this article explores shelving strategies that can help online stores optimize their performance and succeed in e-commerce. Learn how thoughtful shelving can help you maximize profits and deliver an exceptional online experience to your customers.
What is shelving?
Online retailing has grown rapidly in recent years. Good shelving is an essential factor in the success of online stores. Well-designed shelving can boost sales and increase customer satisfaction.
Shelving is a marketing strategy aimed at arranging products on their shelves or in their racks to create an attractive presentation and facilitate access and purchase. This method is used by many companies and stores, both physical and digital. In this context, online stores can take advantage of the benefits offered by a well-designed , ergonomic shelving solution.
Physical shelving is based on visual docking. Customers can see the products on display and evaluate their characteristics before making a purchasing decision. Digital shelving, on the other hand, is more limited. Online stores must therefore resort to innovative techniques to ensure that their products are showcased and easily accessible. The use of shelving offers advantages to online stores:
- it attracts customers' attention and encourages them to buy. A well-designed device can be very effective in promoting products and encouraging consumers to buy.
- It helps to organize products logically, so that customers can find what they're looking for quickly and easily.
- It can improve the conversion rate, i.e. the percentage of visitors who become regular customers after visiting an online store.
To take full advantage of these benefits, the most successful online stores implement a good shelving strategy. Their approach ensures that it is relevant to the target customer and generates maximum conversions.
Market analysis
Good merchandising starts with a thorough analysis of the target market and consumer behavior, to determine which products will attract the most attention and encourage the most purchases. Once this information has been obtained, it's possible to devise a strategic plan that will be effective in getting customers to buy a particular product.
Developing a presentation system
The next step is to develop a system that organizes products correctly on the store's website or mobile platform. Each product needs to be displayed in the best place so that consumers can quickly locate what suits them best. Intuitive navigation makes it easy for customers to find what they're looking for, without wasting time searching through a complex or poorly organized catalog.
Establishing variations in your system
Shelf layout needs to be regularly modified or adjusted to reflect current market trends and remain relevant to the target clientele. Stores also need to constantly monitor their conversion rates to understand how to improve shelving to achieve optimal results and increase sales over time.
Shelving plays an essential role in the design of online stores, primarily because it facilitates access to the products customers need. An easy purchase is a purchase that is more likely to be validated.
Is a shelf strategy essential?
Most online stores do not take into account a specific shelving strategy. Today, it's surprising how amateurish some merchants are in such an essential area. It wouldn't occur to a conventional store not to encourage the purchase of products through attractive presentation: so why do without it online?
These strategies are just examples of what can be done, and each website needs to carry out a personalized analysis of its shelf position in order to improve it, using methods adapted to its field of activity, its brand and its objectives.
